دور شجرة القرار في تحسين القرارات التسويقية : دراسة حالة شركة الأصنامية الخاصة بتصنيع و تسويق المشروبات الغازية لسنة 2015

الملخص EN

This study aims to identify the decision tree method and its role in making marketing decisions, and by identifying the concept and goals, as well as the stages of implementation, and cases possible to apply this method, with a focus on the marketing use of this method in the institutions in particular, and we have tried to implement Resolution marketing tree method in leading institution for the manufacture and marketing of soft drinks .The Special study found using a decision tree, which was in order to haggle between the two clinging to launch two new products to be the first product is the one who achieves the highest revenue compared to the second product difference of more than 14540000Algerian Dinaron the length of the period of 08 years, and this is why the owner of the company to take a decision on production First Product.