الترويج الإعلاني و أثره على قرار اختيار السائح للوجهة السياحية بالجزائر : حالة ولاية جيجل

الملخص EN

This study aims to know the degree of influence of advertising promotion decisions to choose the Algerian tourist attractions for tourism Interior land of the country.

And to achieve the objectives of the study and testing of hypotheses, it has been done based on the design of a questionnaire by choosing a sample non-random process of tourists composed of (200) per capita in the city of Jijel tourist eastern Algeria, during the month of August 2013.

The study found that there is a significant correlation mark, positive and statistically significant effect between the independent variables and the variable Council, and the existence of the effect of combined advertising means of communication on the decision to choose the tourist destination in Jijel.

in order to spend his summer holiday¢s.

This study also confirmed the findings of most previous studies of the spoken word occupation of greater relative importance of inter means of communication independent advertising, and the percentage of 88 % For the definition of the tourist destination.