الإشهار و ثقافة المستهلك : دراسة ميدانية لمؤسسة الاتصال "جازي" لمنطقة وهران و ضواحيها

الملخص EN

Advertising is an issue of great importance to the individual, and to society in general, from multiple services, and because technological development requires us to introduce this advertising in our daily life because it knows the social services and markets for goods and products.

It was necessary to use publicity as a means of informing the public about the benefits of commodities.

Sales and win the loyalty and permanent customer satisfaction of the mark and attract new consumers to the contact institution Djezzy, especially as a model for study.