أسعار الفنادق في فترات الركود بين التخفيض و التثبيت

الملخص EN

This study aims at assessing pricing policies in times of crises.

Results were collected via interviewing 25 managers in Sharm El-sheikh city.

The study revealed that pricing policies differ in crises times.

The study recommended employing marketing mix instead of lowering prices in crises times.