دور قادة الرأي في التأثير و التغيير

الملخص EN

Many scientific researches confirm that the process of diffusion and dissemination of any kind of ideas and principles based on its head opinion and thought leaders who can affect the public most than other means of mass communication.

We can consider them as intermediaries between these sources and people ,and contribute effectively in shaping public opinion and guidance and control within their communities .

The phenomenon of opinion leaderships had a presence among communities since ancient times.

The Actual Era is characterized by the flood of informations and ideas.

The positive integration into this Era requires the presence of guides from intellectuals, scientists and decision makers.