العلاقة بين التوجه الاستراتيجي و التوجه السوقي و تأثيرهما في الأداء المنظمي : دراسة لعينة من العاملين في المدينة السياحية في الحبانية

الملخص EN

The study sought to explain the relationship between strategic orientation and market orientation and their impact on performance Organizational, so adopt search in which field Multi strategic orientation and market orientation as a variable explaining representatives (orientation aggressive, orientation analytical, orientation customers, orientation competitors), and performance Organizational as responsive variable and an outline of default to search reflects the nature of the impact between the strategic orientation and market orientation of the Organizational performance on the other.

And resulted in a total of the main hypotheses were tested using the statistical (Spss.11) data collected through the questionnaire for individuals respondents (employees).

The research found a total of the most important conclusions: There is a positive role for strategic orientation variables and market orientation in Organizational performance through correlation and effect relationship is of significance between the variables of research.