التسويق الزراعي بين النظري و التطبيق : دراسة حالة مؤسسة AGRODAT لتجهيز و تصدير التمور بولاية بسكرة

الملخص EN

This paper aims at defining the agricultural marketing; its functions, and the elements of agricultural marketing mix.

in addition to study the application of agricultural marketing principles in the Algerian enterprises, through a study case of an enterprise that works in dates exportation named “AGRODAT.“ The study concluded that there is a shortage in applying the notion of agricultural marketing in this enterprise