دور مواقع التواصل الاجتماعي في التسويق من خلال استخدامها كوسيلة للإعلان : دراسة حالة المملكة العربية السعودية 2001-2016

الملخص EN

Social media penetrated among society through network and became popular media for communication.

The rapid growth of these media encourage some companies to create account of social media so as to communicate with their customers and also used them as advertising tool to promote their products.

The paper aims to explain advantages of using social networking sites when we compare it with traditional media.

this advantages qualifies it to be suited if adopted by the institutions as advertising media.

And also it investigates the factors that help social networking sites to be effective in the advertising Spread and focused on two main factors, providing of information technology and communications infrastructure and the usage of smart phones to browse these sites.

The researchers adopted the research method of deductive analysis of available data and also approach survey and by selecting a sample of (215) of the students and staff of Al-Jouf University, and researchers used statistical methodology for the analysis of the survey data.

The results are: The turnout of using social networking sites from public make it active media to advertising.

Providing of the infrastructure for communications technology and spread of smart mobile make it to be growth.