التسويق السياسي : بين المفهوم و الأسس

الملخص EN

The aim of the study is to display the notion and the qualities of Political Marketing and the main characteristics and principles that help to study and analyze it through some elements.

Political Marketing is known as the activity or the group of activities that aim at enlarging and organizing the number of the proponents of a certain political candidate or party or any program or opinion