دور نظام استخبارات التسويق الدولي في تطوير استراتيجية المنتج : دراسة حالة شركات السيارات الأجنبية بالجزائر

الملخص EN

This study aims to determine the role of international marketing intelligence system in product development strategy to international markets with the case of foreign companies in Algeria because Algerian market environment is considered as a foreign environment for companies came from other countries, which makes it imperative for these companies to develop its product strategy with varying constituents in this environment in order to succeed, and the most important areas where competition is intense in the Algerian market is the automotive sector due to the large number of dealers in it, which makes the relevant marketing information of strategic importance for companies active in the sector.

Followed by to the ongoing changes in the environment marketing and adapt with them, and formulate an appropriate marketing strategy, which is provided by the marketing intelligence system in their international context