أثر أبعاد التسويق الداخلي على إدارة المعرفة

الملخص EN

This research aims to highlight the impact of internal marketing dimensions on knowledge management.

Implementing internal marketing in the enterprise provides it with competencies and capabilities that leads to improve the organizational performance.

Internal marketing does not focus only on employees but it is primordial to apply knowledge management.

It is considered a tool of learning.

Thus, a successful implementation of internal marketing can pave the way for the successful implementation of organizational processes such as the knowledge management system.

The study concludes that knowledge management is acrucial task for enterprises seeking to benefit from their human resources, for that reason: Motivation, internal communication and customer orientation are activities that create value through their influence on driving knowledge from implicit individual levels to explicit collective levels which ensures enterprise persistence.