أثر التسويق عبر شبكات التواصل الاجتماعي على الولاء للعلامة التجارية : دراسة عينة من زبائن علامة أوريدو Ooredoo

الملخص EN

The aim of this study is to reveal the impact of marketing through the social marketing networks in its three dimensions adopted within the study, such as advertising through the social networks, electronic word of mouth, and the interaction on brand loyalty Ooredoo.

After studying the various theoretical concepts which related to the subject of the study and analyzing the data statistically by conducting various and appropriate tests and relying on the SPSS.V22 program and applying it to a sample of 62 individuals from the followers of the page Ooredoo on Facebook.

the study found that there is a significant impact of marketing through social networks on the brand loyalty After advertising across social networks and after the interaction.