المرونة الاستراتيجية كمدخل للإبداع التسويقي و تحقيق التميّز في أداء المؤسسات الاقتصادية الجزائرية : دراسة ميدانية

الملخص EN

In light of the rapid changes taking place in the business world has been associated with the ability to achieve excellence of economic institutions to meet current requirements and satisfy future expectations of all stakeholders,it is no longer characterize the performance limited only to achieve growth and increase the financial surpluses, but go beyond that to include other public utility requiring the need to quickly adapt to the lowest possible costs with the new data, including environmental protection requirements and social priorities, this was accompanied by a private guide industrial economic institutions, including a review of current strategies adopted with the principle of flexibility in its implementation in order to achieve a positive compatibility with the surrounding environment and lasting excellence in performance through the adoption of flexible mechanisms to activate the requirements of sustainable development at the level of their production and marketing.

In its practical part, this study also has concluded a series of results and provided a set of recommendations.