أثر دور شبكة الإنترنت في الترويج للصحراء الجزائرية كمقصد سياحي عالمي : دراسة ميدانية على عينة من السواح الأجانب بمنطقة الآهقار

الملخص EN

At present, the Internet services considered as one of the most modern methods used in the tourist activity especially in the light of the rapid technological developments, for the time being, the tourist destination must take all the modern technological methods to attracts the tourists, and based on this, this field study aims to know the role of using the tourism promotion through the internet in order to make the Algerian desert a global tourist destination .

For that reason, a questionnaire was distributed to a sample of foreigen tourists to gather data relating to the study variables, and the consequences showed the relation between the two variables since there is an impact of the internet in making the Algerian desert a tourist destination globally through promotional mix elements : the announcement, Hype, the public relations, stimulate sales and the direct marketing.