الاستثمار في اللاملموسات كاستراتيجية لتحقيق الإبداع و تحسين أداء المنظمة الجامعية

الملخص EN

The intellectual capital Investment’s plays a big role and a clear importance effect in the performance and effectiveness of organizations activities, especially in light of a new economy known as the knowledge economy, the management of these resources is a compilation and identify knowledge efficiently, also the base information management and applied effectively in the organization to ensure her achieve excellence and superiority over competitors, as the organization's capital is today is a knowledge resource that pick it from the internal and external environment, and transformed it by the creative process.

the knowledge forms is the key element of this process, so the creative process necessarily entails the embodiment of new knowledge from the human highly qualified professionals with experience, knowledge management also seeks to create and develop the system of values of the organization includes a basic degree of capital knowledge with a focus on quality and outstanding production, in addition to the investment energies and employ technology better employment In order to keep up with the requirements of rapid changes;this is what we will try to highlight through it in this paper.