تطبيق المقارنة المرجعية في المؤسسات الجزائرية

الملخص EN

This study aims to identify the application of benchmarking and its techniques in a sample of Algerian companies.

There fore a questionnaire was designed and then distributed to a sample of 41 firms represented by marketing directors, and in order to testing the hypotheses of the study we used the One-way ANOVA test.

Among the most important results that have been reached are there were no statistically significant differences at the level α ≥0.05 in benchmarking application depending on the nature of the enterprises activity whatever any industrial or service, also depending on seniority of its activity.

while there were statistically significant differences at the level α ≥0.05 in benchmarking application depending on the size of studied enterprises