سياسات المزيج التسويقي في المؤسسة الاقتصادية بين الخلفية النظرية و الممارسة الفعلية : دراسة على بعض المؤسسات بولاية سطيف

الملخص EN

With the opening of the market on the one hand, and the growing phenomenon of competition on the other hand, rely on the marketing philosophy has become one of the main pillars of the various activities of the Foundation.

And perhaps one of the most important pillars on which the marketing orientation and thought are the marketing mix policies that are vital artery compared to all entrances and marketing practices of different orientations and the level of modernity.

However, and despite the abundance of theoretical references regarding the marketing mix policies, remains the effective exercise of these policies on the level of a lot of institutions according to sound scientific frameworks and rules that guaran-tee the best performance level know a lot of imbalances and reservations.

And has proven field study conducted on some local institutions Setif state, that there is a general trend confirms the adoption and the adoption of these institutions to the marketing mix elements of the policies in the exercise of its various activities, but the reality of the situation confirms that the actual practice of these policies remain replace many of the reservations .