دور نظام المعلومات التسويقية في تحقيق الميزة التنافسية في المؤسسة الاقتصادية : حالة عينة من المؤسسات الاقتصادية الجزائرية

الملخص EN

The article is the subject of the study of the impact resulting from the application of marketing information system on the competitive advantage of economic institution, as the marketing information system, one of the main pillars upon which the institution to have access to the most important changes that occur in the surrounding environment in a timely manner so that the latter can be addressed to competitors.

To show the impact, we conducted a field study, using the questionnaire, where the deployment of a set of economic institutions, and after statistical reading of the data obtained and got to the marketing information system has components obvious effect on the dimensions of competitive advantage, where we had only three dimensions (dimension of quality, cost and speed).