مداخل إعادة التركيز الاستراتيجي لتحسين أداء و توازن محفظة نشاطات المؤسسات : حالة المؤسسة الوطنية للدهن بالجزائر-ENAP

الملخص EN

This study aims to analyze the core business on the firm’s business portfolio and research the different modes of strategic refocusing on core business to improve performance and balance portfolio.

The practice study interest to analyze the strategic position by using BCG model on the Algerian National Paintings Company.

The study’s conclusion resolves this problematic of performance and balance of portfolio activity by redefine core business and formulate different adequate strategic business unit to the new future company strategic position.