دور مهارات الاتصالات التسويقية في تنمية و تعزيز الولاء : دراسة حالة مؤسسة اوراسكوم تيليكوم الجزائر-(OTA)‎ " جازي

الملخص EN

our study aimed to identify the role of marketing communication skills in the development and promotion of loyalty (projected on sellers of the enterprise "Djezzy" ), especially with regard to the following dimensions: the reception, the presentation services, dealing with objections, credibility, seeking to establish a good relationship with the client, the methodology used is based on the collect of data through questionnaire respondents and the analysis of the data is done with SPHINX and MATLAB Software to verify hypotheses using a range of statistical methods, we have finally concluded that the marketing communication skills for sellers have strong positive impact on the development and promotion of clients loyalty, and this was explained by the coefficient of determination that equals to:0,84.