الصورة الذهنية و وسائل الإعلام : قراءة في المفهوم و التكوين

الملخص EN

Abstract: This article examines the concept of the mental image and how it is formed, as well as its relation to the media system.

The article begins by defining the concept through the approach of many of the knowledge that intersects the term.

In sociology, for example, the mental image was based on imagination.

In psychology, And in the field of information and communication sciences has several entrances that demonstrate the concept of image and speech facsimiles of the dismantling of symbols and icons and reshaping, and in public relations, the concept of the image as a mental was formulated based on data and In the second part of the article we address the roles played by the media and communication media in the drawing and shaping of various mental images, as the latter a major source of pumping a set of symbols and meanings and icons, and thus constitute mental images or real stereotyped in accordance with the extent of association or approach to reality , And we have employed in this article a series of approaches and theories that explain the relationship between them, illbuilt or guidance.