لغة الإشهار السياحي الجزائري : دراسة في الحجاج

الملخص EN

Tourism is the bridge that links different human culture.

It is a dynamic activity related to cultural and civilizational aspects of man, it's also an important type of economic and investment activities characterized with rapid growth and development.

However, that will be possible only by a deliberate propaganda strategy depending on effective propaganda mechanisms and able to define the touristic assets owned by the country.

As advertising declares, promotes, and practises a planned propaganda which is based on the argumentation and aiming at persuation, one should invest it to kick start tourism sector and have more chance to profit from it.

But the question is what are the specifications of the language which have the power to communicate the touristic advertising goals?