إمكانية استخدام بطاقة الأداء المتوازن (BSC)‎ في شركات الاتصالات الجزائرية لتقييم أدائها الاستراتيجي : دراسة ميدانية شاملة لمتعاملي الهاتف النقال بولاية سطيف

الملخص EN

The research aims to determine the possibility of using the Balanced Scorecard (BSC) In Strategic Performance Evaluation In the Algerian telecommunications companies, This method is one of the best tools available to modern organizations To access the best strategic performance Because it depends on an integrated set of financial performance measures and nonfinancial measures.

The field study included all directorates and Commercial Agencies of the three mobile phone operating state of Sétif, this study concluded To a set of the most important results That there is a susceptibility That the Algerian telecommunications companies used balanced Scorecard with all the basic dimensions card in addition to the environmental and social dimension in the evaluation of strategic performance.