دراسة و تحليل المزيج التسويقي السياحي في الجزائر

الملخص EN

This study aims at identifying the performance of tourism marketing in Algeria, by determining the role played by marketing in increasing the performance of tourism sector in Algeria, and for this purpose and then dividing the study into two parts, which relates to the theoretical aspect in which we were exposed to marketing services in general and tourism service specifically , While the second part relates to the practical aspect of tourism in Algeria and the components of the Algerian tourism marketing mix.