قياس الأداء الاستراتيجي لمجمع صيدال لصناعة الأدوية في الجزائر : نموذج لقياس الأداء الاستراتيجي بالاعتماد على بطاقة الأداء المتوازن من الجيل الثالث BSC III

الملخص EN

This study aims to develop a model of the third-generation of Balanced Scorecard (BSC III), and apply it on strategic performance of Saidal group of pharmaceutical industry in Algeria, using quantitative and qualitative indicators.

These indicators measure the four dimensions of the Balanced Scorecard: financial, customer, internal processes, growth and learning.

The study concluded that the BSC III is the best model for measuring the strategic performance.

In addition, there is an average level of strategic performance on Saidal group according to the quantitative and qualitative indicators.