تحليل العلاقة التلازمية بين التسويق بالعلاقات و إدارة معرفة الزبون : دراسة حالة شركة الاتصالات أوريدو Ooredoo

الملخص EN

The aim of this study was to recognize the impact of relationship marketing, on the enhancement of a customer knowledge management through a case study on a sample of directors and employees in Ooredoo communication company, and to achieve the above objectives, questionnaire was developed and distributed to a sample consists (68) subjects and then statistical technique such as (mean, standard deviation, regression) were used to analyze the data.

the study has reached that relationship marketing have significant effects on the enhancement of a customer knowledge management.

According to this it is recommended that: Special interest must be given to build personal relationship with the customer of the organization and these dealing with it within mutual effective personal relationships.