تأثير عناصر التسويق الابتكاري في الممارسات المؤدية للنجاح التسويقي : دراسة استطلاعية لآراء عينة من مديري منظمات الأعمال في إقليم كردستان العراق (محافظة دهوك أنموذج)‎

الملخص EN

The study attempts to specify the effect of demotions Creative marketing (development of marketing strategy, creating value for customers, increase the value of resources and calculated risk, innovation, imagination and creativity) in practices leading to marketing success, It is an exploratory opinions of a sample of managers of organizations business in Duhok Governorate.

Study on problem-lack of creative marketing elements care by those organizations and departments that are deficient in certain properties of innovation in marketing activities and in particular in the field of marketing practices leading to marketing success leading to stay within the traditional framework in their products, and this itself is a threat to the organization under the rapid changes in today's business environment.

So the study aims to identify the nature of the link relationships and impacts between the dimensions of the study, and the study adopted a set of hypotheses, subcommittees and of link relationships and impacts between innovative marketing dimensions variables and variables the dimensions of marketing success.

The study aims to show how the organizations do these works in Duhok governorate for the concept of Creative marketing and how it reflexes on doing their Successful marketing.

Furthermore, this study aimed to make clear that the researchers are familiarized with the Creative marketing and how it affects on doing the Successful marketing .