فعالية الابتكار التسويقي في تجويد الخدمة المصرفية : دراسة حالة بنك الفلاحة و التنمية الريفية (وكالة المسيلة)‎

الملخص EN

This study aims to diagnose the reality of Creative Marketing in the Algerian banking system, As well as the knowledge of the effect of the use of marketing innovation in improving the quality of banking services.

In this sense, Will be the focus in this study on the Bank of Agriculture and Rural Development (Agency M’sila) field to reflect the theoretical aspects of the phenomenon being studied, Where the questionnaire was designed to explore the views and attitudes of customers toward banking services provided, And the Researcher concluded to a range of effective results, depending on the output of the statistical program SPSS.