التسويق الاجتماعي و دوره في تعزيز تبني المسؤولية الاجتماعية للشركات في إطار تحقيق التنمية المستدامة

الملخص EN

CSR is the language used to express the role of these companies and the business sector in society.

Sustainable development is one of the most important goals that societies seek.

In this paper we aim to identify the motives of companies to contribute to the social activities of social responsibility, and analyze the strategic role of social responsibility in achieving sustainable development.