تأثير البراعة التنظيمية في تحسين أبعاد جودة الخدمة الفندقية : دراسة استطلاعية لآراء المديرين لعينة من فنادق الأربعة و الخمسة نجوم في محافظتي دهوك و أربيل (بحث مستل)‎

الملخص EN

The current study sought to identify Organizational Ambidexterity and its Reflection in Enhancing Dimensions of Hotel Service Quality .

the quality of hotel services is increased in recent decades by the thinkers of management and managers of hotels, survive in business field, and achieving customer’s satisfaction become a real obsession for the hotel, Surely hotels that do not focus on services quality will vanish and withdrawal from the market in the intensity of competition and the expansion of their range, which makes it imperative for hotel management to adopt its quality dimensions and its ability for accessibility, credibility, knowledge, reliability, Security, tangibility, which shows excellence at work and quality of performance, and the consolidation of the efforts of workers for the benefit of the hotel, and the pursuit of providing services in the best possible quality, and preparing for the external threats, and this can't be achieved under the traditional management methods, and managers that does not support the exploitation and exploration.

as these dimensions become the focus of attention of researchers as the dimensions of organizational Ambidexterity, leading the prominence of the concept of organizational Ambidexterity and spread its values are widely and at the level of all the organizations, and which are consistent with the principle, the beliefs and attitudes of society that custodian of this concept, which that principles will show the social acceptability of the behavior of business organizations,and for achieving good results.the study concluded that the hotels surveyed possess organizational Ambidexterity qualifies them to provide hotel services to the customers at best quality, the study concluded that a set of suggestion which researcher found them appropriate to enhance the dimensions of hotel service quality.