العوامل المتحكمة في اتخاذ قرار الشراء لدى مستهلك سلع المساحات الكبرى في الغرب الجزائري : حالة المركز التجاري أونو مستغانم

الملخص EN

Research paper aim to clarify the model purchase decision of the consumer of goods in the hyperparkets for the consumers of the west of Algeria in Uno Mostaganem as we tried to focus on the interpretation of the purchasing decision according to a linear model correlation multi featuring for include it as a dependent variable for phrase of the explanatory variables represented in : economic factors, psychological, cultural, social and marketing.

The study confirmed a linear relationship between the dependent variable and the explanatory variables within the limits of the following factors: economics factors, mental state and motivation as components of psychological factors, marketing factors and therefore we were able to put up a prototype(Model) to study the purchasing decision