دور التسويق السياحي في دعم السياحة التونسية

الملخص EN

Tourism is one of the most important sectors that are relied upon in the future to achieve high revenue and replace the oil, its important stems from overlap with many other sectors which requires a comprehensive development affecting all sectors concerned from near or far to the tourism sector Tunisia relies on integrated tourism marketing mix to attract tourists and marketing Tunisia as a tourist destination competing world's most popular destinations, which shows through the important numbers of tourists who visit Tunisia each year, despite the various bad security conditions that have affected its tourism sector.