دور المقارنة المرجعية في تفعيل الابتكار داخل المؤسسات القتصادية

الملخص EN

The aim of this study is to identify the types and process of the benchmarking, work to highlight the importance of innovation in enterprises.

And the role of the benchmarking in raising the innovative capabilities.

It reached a number of results, including: The survival and continuation of enterprises depends on their innovative capabilities, The benchmarking plays a critical role in supporting and motivating innovation in enterprises.

The study also recommended the necessity of the commitment of senior administrations to exercise the benchmarking, and dissemination of this culture among the employees of the enterprise