تقييم إجراءات التسويق الداخلي في المؤسسة الخدمية الجزائرية : دراسة ميدانية في الوكالة التجارية لموبيلس-قالمة

الملخص EN

The study aimed to evaluate the internal marketing procedures in the commercial Agency of MobilisGuelma-, by investigating 30 of service provider working in commercial agency.

In order to achieve the objectives of the study, the researcher designed a questionnaire consisting of 27 paragraphs to gather the primary data from study sample.

The statistical package for social sciences(SPSS) program was used to analyse and examine the hypotheses ; The study concluded that: Service providers believe that mobilis organization interests in to some of internal marketing procedures such as traning, internal communication, empowerment and service culture, While the motivations did not live up to the expectations of the service providers.