دراسة لسلوك المستهلك بين ما يحتاجه و ما يقدمه له السوق (المؤثر و المتأثر)‎ : دراسة ميدانية لعينة من المستهلكين بمدينة الجلفة

الملخص EN

This research examines consumer’s behavior from two sides, the first being influential in the market as an element that provides demand through needs and unsatisfied desires, and the second element being affected.

The gelatin product consumers in djelfa city have been chosen to be the sample of thee study, and the questionnaire has been chosen as suitable tool for the study.

The study has come to two important conclusions: x The consumer knows the components of the consumed material, and he is aware of the importance of his knowledge.

x Regarding the exposed material, the consumer is affected for the market.