الإدارة الاستراتيجية و قيادة التغيير و دورهما في تحقيق و بناء الميزة التنافسية في بيئة الأعمال

الملخص EN

The diversity of vocabulary and practices of organizational work field with varying concepts and different environments, which has long differed organizations in their orientation depending on the orientation of its leaders, when they should be those organizations committed to the basic objectives which are designed for, and in the light of the great technological development and the emergence of globalization, increased global competition, where it became competitive exercise pressure on all sectors.

In light of this ocean to be organizations that rely on the means that keeps them on and put them to compete through to obtain information about competitors to help them draw strategies that achieve a competitive whether frameworks s excellence or reduce their product costs, so he touched on three variables occupies exceptional importance in business organizations namely: strategic management, change leadership, competitive advantage, and the research aims at identifying the role of strategic management in achieving competitive advantage through mediate leadership change.

The most problem Find a set of questions about the natural relations and mutual role between research variables, and convert them into applications achieve high performance and excellence, thus improving the competitiveness, and the effective functioning of strategic management is a key determinant of the performance and efficiency of the institution wishing to competitive edge and gain competitive advantage through Leading Change