الشراكة الصناعية كخيار استراتيجي للمؤسسة لرفع ميزتها التنافسية

الملخص EN

In light of the rapid developments taking place in the means of production and new innovations and contemporary practice of competing methods, open up new areas to the institutions to market their products, the institution itself you will find in front of strategy options make it ranked allow them acquiring a competitive advantage to market their products to ensure the stability and survival, the foundation you will find in the position choose between many strategies in order to achieve competitive advantage, among these strategies, we find the partnership, this study aims to analyze the importance of the strategic partnership in achieving competitive advantage.