واقع التسويق الدولي للمؤسسة الجزائرية

الملخص EN

he urgent need for marketing in general and international marketing in particular, is no longer an option accept it or reject it, but has become an inevitable necessity of imposing presence at all economists and business owners in the world.

Despite the international marketing depends upon international economic institutions that are active on the level of the world, but that the economic institution in Algeria did not pay attention to the need to work with a technique to penetrate international markets, and remains the Algerian economy lame without knowing that the export weak outside fuels and increasingly vulnerable in a world dominated by International trade and economic globalization, and the question remains: How long will the economic foundation remains a far cry from penetrating international markets?