دور الإعلان الإلكتروني في اتخاذ قرار الشراء : دراسة حالة مؤسسة ENIE "الجزائر"

الملخص EN

Online advertising is the modern form of changing areas and political interests and efforts to develop and improve the marketing, which reflect their practices with all these methods to its presence in the virtual world, these important practices actual practices in the physical world, and the fact that it offers its products under the virtual strategic understanding, so we will try through this paper to know the impact of online advertising on the activation of the decision to purchase, through questionnaires were analyzed using SPSS program was also reached on a series of the most important results: the advertising on the site of business and advertising on social networks had an impact on purchasing decisions for Enie, but advertising on the email was no impact on purchasing decisions Enie.