محددات استراتيجية قيادة التكلفة و أثرها على القوى التنافسية للمنظمة

الملخص EN

Cost Leadership Strategy This Strategy Emphasizes Eciency.

By Producing High Volumes of Standardized Products, The Firm Hopes to Take Advantage of Economies of Scale and Experience Curve Eects.

The Product Is Often a Basic No Frills Product That Is Produced at a Relatively Low Cost and Made Available to a Very Large Customer Base.

Maintaining This Strategy Requires a Continuous Search for Cost Reductions in All Aspects of the Business.

The Associated Distribution Strategy Is to Obtain the Most Extensive Distribution Possible.

Promotional Strategy Often Involves Trying to Make a Virtue Out of Low Cost Product Features