دور المهارات الإبداعية في تحقيق الميزة التنافسية المستدامة في المؤسسات الاقتصادية

الملخص EN

The success of business firms became, in a very complex changing environment, depending on the ability to find effective and efficient solutions in order to cope to globalization and mergers challenges.

The will of firms to integrate to global institutions like Trade World Organization, for updated to technological advances and tools of communication, in the context of intense competition on one hand, and growth of the diversity of consumer’s needs, in other hand, as well as an economy based on knowledge and intellectual capital for achieving the goal of continuity and surviving , innovative skills are considered as one of the most modern strategic option that firms can rely upon through human resources role in the development of products as well as finding solutions with providing new technology, also providing advances over competitors in order to achieve a competitive advantage that enables to confront and overcome competition through offering ecological and compatible products to consumers needs and taking into account the future ones, this is known as a sustainable competitive advantage.