دور الابتكار التسويقي في تنشيط السياحة الحموية بالجزائر : دراسة ميدانية لآراء عينة من زوار الحمامات المعدنية في ولاية سعيدة

الملخص EN

In a great number of countries around the world, mineral bath tourism has a very crucial importance in social, economic, and cultural aspects.

Specifically speaking, Algeria is among those countries whose natural attributions and traits that make it an attractive and competitive place whereby our country will be among the high ranking sites in baths tourism.

In fact, the modern policies in the domain of managing and improving the tourist resources become more significant in order to maximize the interests from it by means of creating initiatives and empowering efforts from which creativity and innovation will take place.

This latter is our aim to achieve in this present paper in which we are seeking mechanism and ways in order to enhance and activate the mineral bath tourism in Algeria by support of the substance of the marketing innovation and its huge role to find the missing bridge.