الجوانب الإدراكية في تصميم الملصق

الملخص EN

The research aims at introducing the cognitive aspects related to the design of posters, as cognition depends on visual sensations, especially the visual ones for knowledge.

Besides, the psychological aspect has an impact on the design effectiveness regarding the receiver's behavior.

This involves that the designer must have expertise and intellectual and practical experience to perform a design.

The designer experience and awareness of visual education is of a great importance to understand their purpose.

Experience provides us with the knowledge through reasoning and reflection, thinking and imagination to interpret the artistic creativity and aesthetic perception.

Human mind and optical system are based on diagnosis, understanding and perception of what they see.

Man always tries to compare the mutual relations between the original and the copy.

Such a relationship and how to deal with it is what is so called the expression in the poster, where vision, sensation and intellect are joined to realize meaning, not forgetting that intellect and emotion complete one another.

Vision is not only a sense of visual impression but understanding, cognition and introducing selective materials.

Therefore, the research problem is about how to formulate the graphic vocabulary of the contemporary graphic poster and how to recognize their meanings.

The importance of the research lies in the fact that it is one of specialized academic subjects in terms of the experimental descriptive approach.

The aim of the research is to reveal and explain the positive impact on the recipient's behavior when they receive message of the poster .