تطبيق مقياس (ع س ن)‎ لنظرية الحتمية القيمية في الإعلام : دراسة ميدانية في أثر إعلانات قناة MBC الفضائية على جمهور الطلبة الجامعيين الجزائريين

الملخص EN

This study deals with the subject of "Advertisements in the MBC1 channel and its impact on the Algerian students" in the context of applying the methodology of the value determinism theory of media .

This modern theory has interest many researchers in recent times due to its different concepts and assumptions Rather than what Western schools have established