الخطاب الإشهاري في ضوء المقاربة الحجاجية

الملخص EN

This research is concerned with presenting the means of argumentation adopted by the discourse of publicity to influence the recipient and convince him to buy the product.

These arguments may combine the density of the language and the richness of the image or just the image.

From here, we will stop at all that MichelAdam and Marc Bonhomme, in addition to Abu Bakr al-Azzawi to analyze the news discourse.

key words: discourse, publicity, arguments, image, language