أنساق الخطاب الإشهاري : قهوة أروما أنموذجا

الملخص EN

Television advertising is one of the means of advertising because it has a special effect and direct and rapid use of sound and image and provides many technical possibilities to bring out the flash specifications required, and in this paper we saw the approach of a speech in the coffee (Aroma) as a kind of rhetoric that form From a linguistic component and an iconic one, which combines several components: linguistic and visual sound.

It is a letter of Hajj that evaluates evidence and evidence in a sequential way to persuade the consumer to purchase the product.

The persuasive process is the main objective of the advertising process.

Our speech is available on a number of elements that correspond to each other.

Are these elements? And how did the language and image form a good speech for analysis like other speeches?