دور الاستراتيجية الاتصالية في تكوين الصورة العاطفية للعلامة التجارية

الملخص EN

This researchpaper tries to détermine manifestations of the role’sstrategie communication in formningpsychologocalpicture for trade mark, So the topic of trade s’image isamong the topicesthatreceived a big care by researchors in marketing and advertising s’fieldaccordinglywithincreasingintrest of économiccampanies to fullfil compétitive and advantagetryinig for marketposititionnigacrossearningloyaltef of consumers and clients for the product or the marke.