استخدام نظام المعلومات التسويقي في المؤسسات الصغيرة و المتوسطة : حالة ولاية البليدة

الملخص EN

The purpose of this study is to discover the extent to which small and medium entreprises (SMEs) adopte Marketing Information System (MKIS).

By using a field study and through collecting data from a sample of SMEs’s managers, the results of this survey revealed that 1) the information which have the most importance on decision making are : Accounting, Law, and Supplier information 2) and the components of MKIS is restricted to internal records.

Marketing Intelligence, Marketing Research, and Marketing Decision Support system are not typically used.