الأهمية الاستراتيجية للتخطيط التسويقي في المؤسسات الصغيرة و المتوسطة : دراسة عينة من المؤسسات الصغيرة و المتوسطة بالبويرة

الملخص EN

We aim through this study to try to highlight the reality and the importance of adopting a strategic planning of marketing activities by small and medium enterprises, Especially with the increased competition between the company, the continuous change the tastes and desires of consumers, technological advances, The scarcity of resources and the scale of markets and the contrast in their characteristics, And in parallel to the emergence of divisions Related to these companies, among them small and medium enterprises, He needed these institutions to adopt the concept of strategic marketing planning for the implementation of marketing strategies related to its capabilities and ensure its position in the geography of business and give them competitive advantages