معوقات تبني المنتج الأخضر في المؤسسات الاقتصادية الجزائرية : دراسة حالتي مؤسسة سوناظراك و مؤسسة بيت بات

الملخص EN

This search aims to heighten the study about the subject of green marketing as a the importance of Appling it in the companies .It also aims to recognize the most important obstacles of green product adoption by Bit Bait company and Sonatrach bifurcation.

In order to achieve the result of the study was developed in which validity and was distrusted a many the manager and workers in Bit Bait company and Sonatrach.

After collecting and entering data into the computer by using the statistical Package for Social Sciences analysis (SSPS).

Showed that green product obstacles is allow environmental awareness and Inability of corporate Strategies to achieve a green product.